Become a Hong Kong Specialist: A Free Training Programme by the HKTB

Curious about Hong Kong as a destination, or working in a field where deeper knowledge of it would be useful? The Hong Kong Tourism Board (HKTB) offers a free online training programme called Hong Kong Specialist — an interactive, self-paced course designed to equip travel trade and tourism professionals with the destination knowledge needed to promote Hong Kong with confidence.

The programme covers the city's history, culture, neighbourhoods, attractions, festivals, signature events, gastronomy, and shopping — the breadth of content that makes Hong Kong such a distinctive destination in Asia. Learning is modular and self-paced, so participants can move through the material as their schedules allow and revisit topics at any time. Progress is tracked within the platform, and an e-Certificate is available for instant download upon successful completion.

Beyond the course itself, certified Hong Kong Specialists gain access to continuing education webinars, ongoing destination updates, and the Hong Kong Specialist Club — a loyalty programme offering exclusive benefits and resources from HKTB and its travel trade partners. For travel agents, tour operators, and front-line tourism staff, this translates into a recognisable credential and a continuous stream of fresh material to draw on when advising clients or designing itineraries.

The programme is also a genuinely useful resource for students, researchers, and educators in hospitality and tourism. It offers a structured, official lens on one of Asia's most-studied destinations, and the content can serve as a helpful reference point for coursework, teaching cases, fieldwork preparation, or simply familiarising oneself with the city before visiting. Registration is free and open to anyone with an interest in Hong Kong tourism, regardless of professional background.