Webinar: Designing Research in the Age of AI

How is artificial intelligence reshaping the way research is designed, developed, and evaluated? In this international TMCT Talks seminar, Professor Fevzi Okumus leads a thought-provoking discussion with three distinguished guest speakers on what AI means for the way academic research is now being done.

The session brings together Professor Dimitrios Buhalis, Professor Cihan Cobanoglu, and Professor Carlos Flavián. Together they reflect on the opportunities, challenges, and implications of conducting research in a context increasingly influenced by AI tools, automation, and new digital possibilities. Topics range from how generative AI is being used in literature reviews and idea generation, to the evolving expectations of journals and reviewers, to the methodological and ethical questions that arise when AI is part of the research process itself.

A useful watch for academics navigating an evolving research landscape, and for early-career researchers thinking about how to integrate (or resist) AI tools in their own work.