Call for Papers – TTRA Europe 2027, Bournemouth University
June 7, 2026
The Travel and Tourism Research Association 2027 European Chapter Conference, TTRAEurope27, will be held at the International Centre for Tourism and Hospitality Research at Bournemouth University from 30 March to 3 April 2027, under the theme Tourism 2040: Human-Centered Futures in Smart and Regenerative Ecosystems.
The conference is convened around a recognition that tourism is entering a decisive and systemic transition. Artificial intelligence, climate imperatives, geopolitical volatility, demographic shifts, digital acceleration, and shifting societal values are not incremental changes but structural forces redefining governance models, value creation mechanisms, stakeholder relationships, and competitive advantage across destinations and organisations. The central question addressed by the conference is not whether tourism will grow, but how tourism systems can be redesigned to generate intelligent, inclusive, and regenerative value.
At the core of the agenda is a human-centred paradigm that positions residents, visitors, employees, entrepreneurs, and policymakers as active co-creators within smart tourism ecosystems. Technology is conceptualised as an enabling infrastructure that augments human capabilities, facilitates co-creation, and enhances wellbeing, rather than an end in itself. The conference will provide a platform for interdisciplinary dialogue on how tourism can evolve into an integrated, adaptive, and regenerative socio-technical system.
Conference structure
The four-day programme incorporates a Doctoral Colloquium for PhD researchers, a dedicated industry best-practice stream, the core conference thematic pillars, and twenty special tracks running in parallel. The combination is intended to facilitate rigorous scholarly exchange alongside practitioner engagement and knowledge co-creation.
Four streams, one conference
TTRAEurope27 combines scholarly, practitioner, and doctoral components into a single four-day programme, designed to serve researchers at every career stage alongside industry contributors.
- 1 Core conference pillars The thematic backbone of the programme, covering the broad research agenda for tourism towards 2040, including human centricity, smart ecosystems, and regenerative development.
- 2 Twenty special tracks Focused thematic streams running in parallel with the core pillars, confirmed ahead of the conference opening. Full track listings are expected on the TTRA website.
- 3 Doctoral Colloquium A dedicated forum for PhD researchers to present early-stage work, receive structured feedback, and connect with an international community of doctoral scholars and supervisors.
- 4 Industry best-practice stream Practitioner-focused sessions running alongside the academic programme, facilitating knowledge co-creation between researchers and industry contributors.
Organising committee
- Conference Overall Chair
- Prof. Dimitrios Buhalis
- Organising and Academic Paper Review Committee
- Adele Ladkin, Adam Blake, Shiva Ilkhani-Zadeh, Hande Turkoglu, Siamand Hesami, Duncan Light, Hanaa Osman
- Industry Track Chairs
- Olivier Henry-Biabaud, Sarah Duignan, Aris Ikkos
- PhD Chairs
- Mike Peter and Scott McCabe
- Communication and Social Media
- Guljira Manimont
Researchers are encouraged to monitor the TTRA website for submission deadlines, track details, and registration information as the conference systems are finalised.
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