Call for Papers: TTRA Europe 2027 | Bournemouth, 30 March–3 April 2027

The Travel and Tourism Research Association (TTRA) Europe Chapter invites academics, doctoral students, practitioners, and industry leaders to the TTRA Europe 2027 Conference, hosted by the International Centre for Tourism and Hospitality Research at Bournemouth University, United Kingdom, from 30 March to 3 April 2027. The conference theme is "Tourism 2040: Human-Centered Futures in Smart and Regenerative Ecosystems".

The programme spans four days of academic research presentations, a dedicated Doctoral Colloquium, and an industry best-practice track, built to foster exchange between scholars and tourism professionals. Its central premise is that tourism is entering a period of systemic transformation driven by artificial intelligence, climate imperatives, geopolitical shifts, demographic change, and evolving societal values, and that the pressing question is no longer whether tourism will grow but how tourism systems can be redesigned to generate intelligent, inclusive, and regenerative value. The conference advances a human-centered paradigm that positions residents, visitors, employees, entrepreneurs, and policymakers as active co-creators within smart tourism ecosystems, treating technology as enabling infrastructure rather than an end in itself.

Conference tracks

TTRA Europe 2027 features twenty-two tracks spanning artificial intelligence, sustainability, wellbeing, destination development, workforce futures, and regenerative value creation. Contributions are welcome across all of them.

Invited tracks

Twenty-two conference tracks

Each track carries its own chairs and full one-page brief on the conference website. The titles below indicate the scope of the call.

• 1 AI, Robots, and Autonomous Device-Based Services
• 2 Generative AI in the Travel Journey
• 3 Live Streaming, Short Videos, and Real-Time Content
• 4 Playing Tourism: Phygital Experiences and Video Games
• 5 Human-AI Hybrid Services
• 6 Workforce Transformation and Human Capital Development
• 7 Tourist Psychology, Experience, and Wellbeing
• 8 Emotions as Drivers of Sustainable Tourism Behaviours
• 9 Reconfiguring Food Practices in Hospitality
• 10 Resilient and Adaptive Destinations
• 11 Latin American and Caribbean Tourism
• 12 Human-Centred Island Futures
• 13 Restorative Landscapes and Visitor Wellbeing Metrics
• 14 Cruise Tourism and Hospitality Experience Management
• 15 Event Ecosystems: Economic and Regenerative Value
• 16 Sustainable Behaviour in Tourism and Hospitality
• 17 Tourism Mobilities, Sustainability, and Well-Being
• 18 Cultural Heritage and Tourist Perception
• 19 Family Travel, Decision, Wellbeing, and Inclusive Service
• 20 The Silver Economy on the Move: Smart Ageing
• 21 Into the Wild: Nature as Tourism Experience
• 22 Authenticity, Cultural Heritage, and Technology-Mediated Experiences

Submission categories and format

Four submission categories are open: extended abstracts (research in progress, conceptual studies, concise papers, and case studies), applied industry papers, student papers connected to the Doctoral Colloquium, and posters. All submissions except posters should be limited to two A4 pages in Tahoma 12-point, single-spaced, with a title, five keywords, introduction, literature review, method, results, conclusion, and a visual abstract, using up to ten references in APA 7th edition style. Posters should be supplied as a single A1 PDF. Submissions are handled through EasyChair, and selected papers will be considered for the Q1 journal Tourism Review, among other supporting outlets.

Key dates

At a glance

Key dates

The paper submission deadline has been extended to mid-January 2027.

1. Submissions open15 June 2026
2. Paper deadline15 January 2027 (extended)
3. Notification1 February 2027
4. Early-bird registration15 February 2027
5. Conference30 March to 3 April 2027, Bournemouth, United Kingdom